A hashtag is a keyword or a phrase used to describe a topic or a theme. For example, "#dogs" could be a hashtag, but so could "border collie puppy training". One is a broad word and the other is a phrase that's far more specific. Always write the words together as one before you use it as hashtag, like: #bordercolliepuppytraining

You can use max 30 hashtags in one post. If you go over that number, your entire text will be erased without warning. 


47. Always use the most relevant hashtag

Make a list of hashtags that should always be posted with your pictures and make them your own. As you can imagine I always post my pictures with #digitalnomad and #saltedpro. Do your research and find yours. You want to be found on these.


48. Frequently used hashtags

Research which hashtags are frequently used in your niche, you want to be in that list too. Do watch out for an overkill of general hashtags. When all of your chosen hashtags are used too much, your pictures will get lost between all the others (and you are far from being original). I recommend hashtags that are more specific and lesser used. It increases your chances of being seen by the right followers.

Popular, but less original hashtags are:

  • #love
  • #travel
  • #me
  • #tbt
  • #happy
  • #summer
  • #smile
  • #instadaily

Rather go for:

  • #lovetotravel
  • #roadtoafrica
  • #nomadiclifestyle
  • #happygirlsaretheprettiest
  • #newproductsinstore


49. Trending Hashtags

Keep an eye on the trending hashtags, maybe you can jump on it too, even if it’s just for a day


50. Use ALL 30 hashtags

Use as many hashtags as possible, but when you have more hashtags than 'normal' text in your posts, you’re overkilling it. Don’t randomly throw with hashtags and balance it out. (10 very general hashtags, 10 medium used hashtags and 10 very specific niche-based hashtags)


51. Create your own hashtag

#saltedpro #ajasminegoal, do I need to say more?


52. Use funny or unique hashtags

Not all hashtags have to exist yet. Be the first! The use of hashtags is mainly for search options, but who cares if you can have a little fun with it. Let’s post your first picture with #myveryfirstinstagrampostandimrockingit


53. Don’t use hashtag gimmicks

Hashtags like #like4like or #followme will get you followers on short term, but not the followers you want. These are for sure not your ideal followers you described earlier. People only post these hashtags so you will follow them, but they aren’t interested in you at all. Stay away from the gimmicks if you want a sincere community.


54. Weekday hashtags

You can use the popular weekday hashtags. These are being used quiet often:


  • #ManCrushMonday
  • #MusicMonday
  • #MeowMonday (for the cat lovers)
  • #ManicMonday
  • #MondayBlues


  • #TravelTuesday
  • #TuesdayBoozeDay
  • #TransformationTuesday
  • #TuesdayTreat
  • #TuesdayVibes


  • #WednesdayWines
  • #WellnessWednesday
  • #WisdomWednesday (for your quotes)
  • #WayBackWednesday (counterpart of ThrowbackThursday)
  • #WomanCrushWednesday


  • #TBT or #ThrowbackThursday
  • #ThirstyThursday
  • #Thursdate
  • #ThankfulThursday
  • #ThursdayNight


  • #HappyFridays
  • #Friyay
  • #FridayFunday
  • #FridayNight
  • #FridayFeeling


  • #SaturdayNight
  • #SaturdaySwag
  • #SexySaturday
  • #SaturdayMorning
  • #SaturdayShopping


  • #SundayFunday
  • #SundayQuote
  • #SundayMorning
  • #SundayCoffee
  • #SundaySesh


55. Place your hashtags as a comment

Instead of placing the hashtags in the text of the picture, you can comment on your own picture with the hashtags. This makes the post a lot cleaner and you will still be found in the search results. Do comment right after placing the post, you don’t want to reply with hashtags after somebody else commented on your picture first.

This makes it also possible to use more than 30 hashtags!


56. #spon #ad #paid

Always use one or more of these hashtags when you are being sponsored to post that picture. Honesty is important and you are allowed to be proud to be the face of another brand.


57. Use geotag / location

You can be found on your usage of hashtags, but also on the location. Super interesting! Are you at a special location, good restaurant or great festival? Tag your picture and it will be shown to others when visiting that location after you.